FAQ

In exactly the same way that copywriters are able to write in a specific tone of voice for a brand. Ghostwriting involves a whole lot of really, really deep listening and research. We’re trained editors: we tune in to how you speak, how you convey a message, and even re-listen to recordings of our meetings to get your tone-of-voice perfect on paper. Including your sayings, humor, personality - the lot.

It’s up to us to make sure it does. We’ll take as much out of your hands as possible. This comes down to creating an effective way of working to ensure we get the right input from you on a regular basis that doesn’t keep you from doing what’s important. See us as an extension of your team, your business, your thoughts, and essentially you.

As the world’s number one platform for B2B lead generation, yes. Think of LinkedIn as the landing page for your personal brand. Side note: 92% of people are more likely to trust a company whose management actively uses a social platform like LinkedIn. LinkedIn is the channel that will help you to build an audience, create authority in your industry, stay top of mind, be found, and get noticed. It’s also the one place you can speak directly to your potential clients. And best of all, it’s all organic.

You could. But why undermine your personal brand by posting content literally anyone could put out? And besides that, we know you're a busy person, and within your company, your clients always come first. The good news? You're OUR client, which means you’re our top priority, and in building a personal brand: continuity is key. Our team works authentically and proactively, handling the heavy lifting so you can stay focused on running your business.

Personal branding creates equity over time. But, like you, we’re focused on outcomes. This is why your objectives form the starting point of your unique personal branding strategy. Whether your goal is to increase business opportunities, grow your professional network, become a thought leader on a specific subject or tweak your image: we will generate measurable results.